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# TWIL #83 - KCCO
- URL: https://www.mattrutherford.co.uk/twil-83-kcco/
- Published: 2025-08-17T10:59:47.000Z
- Updated: 2025-08-17T10:59:47.000Z
- Author: Matt
- Tags: TWIL

Every week, I share something I learned in the previous seven days. I usually find these while I'm putting my weekly newsletter together but somehow, they don't quite fit! 

This week I learned how Keep Calm and Carry On became a sensation, SIXTY years after it was designed. 

[‘We had no idea of what it would become’: How Keep Calm and Carry On became a divisive 21st-Century phenomenonAfter a forgotten WW2 propaganda poster was discovered in 2000, it found an astounding new resonance in 21st-Century Britain.![](https://storage.ghost.io/c/c2/2e/c22ecd6b-9412-4701-b914-97051141e207/content/images/icon/apple-touch-icon-18.png)BBCTeja Lele![](https://storage.ghost.io/c/c2/2e/c22ecd6b-9412-4701-b914-97051141e207/content/images/thumbnail/p0lv828g.jpg)](https://www.bbc.com/culture/article/20250805-how-keep-calm-and-carry-on-became-a-21st-century-phenomenon?ref=mattrutherford.co.uk)

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