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# 297 : What are you ACTUALLY building?
- URL: https://www.mattrutherford.co.uk/297-what-are-you-actually-building/
- Published: 2026-06-29T05:00:51.000Z
- Updated: 2026-06-29T05:00:51.000Z
- Description: You don't build a reputation in the future. You build it today, in the choices when no-one is watching
- Author: Matt
- Tags: Newsletter

*Hey friend. I'm taking things back to my roots. Stuff started out as a link newsletter, and I know how much you love finding interesting things.* 

### Stuff I've Written

- You don't build a reputation in the future. You build it today, in the choices when no-one is watching. [What are you actually building?](https://www.mattrutherford.co.uk/what-are-you-actually-building/)
- [28 sidequests worth taking](https://www.mattrutherford.co.uk/28-side-quests-worth-taking/), and why the [sidequest is important](https://www.mattrutherford.co.uk/the-power-of-side-quests-small-experiments-big-shifts/).

### Stuff I'm Reading

- [Your job is changing faster than you think](https://www.elenaverna.com/p/youll-lose-your-job-in-2027?ref=mattrutherford.co.uk), but it's not too late to do something about it.
- The interview question that trips up a lot of people, here's how to answer it well. [Why did you leave your last job?](https://www.cnbc.com/2026/02/25/this-red-flag-interview-response-could-knock-you-out-of-the-running-career-expert.html?ref=mattrutherford.co.uk)
- [Five ways to pace yourself to big goals](https://greatergood.berkeley.edu/article/item/five%5Fways%5Fto%5Fpace%5Fyourself%5Fto%5Fachieve%5Fambitious%5Fgoals?ref=mattrutherford.co.uk). How to manage your energy to your ambitions.
- [The habit that kills your productivity.](https://www.psychologytoday.com/us/blog/social-instincts/202604/the-habit-you-dont-realize-is-hurting-your-productivity?ref=mattrutherford.co.uk) Another argument against doing too much.
- [Career Advice from the Sports World](https://insight.kellogg.northwestern.edu/article/take-5-career-advice-from-the-sports-world?ref=mattrutherford.co.uk). Five great tips for getting ahead in competitive fields.
- [Eight hobbies that keep your mind sharp.](https://www.realsimple.com/hobbies-to-keep-your-brain-sharp-11977075?ref=mattrutherford.co.uk)

### Stuff I'm Linking 

- [Uncovered](https://uncovered.ink/?ref=mattrutherford.co.uk). Judge a book by its writing. Tinder for readers.
- [Never have a bad day again](https://www.youtube.com/watch?v=KtY9Sy%5FxVbc&ref=mattrutherford.co.uk) \- this video explains how.

**Finally**. [4x3\. A daily connection game](https://www.hankgreen.com/fourbythree?ref=mattrutherford.co.uk) with a slight twist, one word appears in all four categories. 

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### Below the Fold

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[Updates from the last seven days](https://www.mattrutherford.co.uk/weeknote/) \+ [This Week I Learned](https://www.mattrutherford.co.uk/twil/) about five islands that you CANNOT visit. 

✍️

****Journal Prompt:** **What's the one thing you've been doing on autopilot that deserves a conscious decision: either commit to it properly, or stop doing it altogether?* [Start Writing Now.](https://startwriting.now/?ref=mattrutherford.co.uk)

📍

****Elsewhere:** More insights and updates on my [website](https://mattrutherford.co.uk/?ref=mattrutherford.co.uk), follow me on [Instagram](https://www.instagram.com/matt.rutherford/?ref=mattrutherford.co.uk), [Threads](https://www.threads.net/@matt.rutherford?ref=mattrutherford.co.uk) and [Bluesky](https://bsky.app/profile/rutherfordmatt.bsky.social?ref=mattrutherford.co.uk) for updates. 

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