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# 294 : The Days You Don't Feel Like It
- URL: https://www.mattrutherford.co.uk/294-the-days-you-dont-feel-like-it/
- Published: 2026-06-08T05:01:57.000Z
- Updated: 2026-06-08T05:01:56.000Z
- Description: Motivation is a terrible fuel source, here's how to cope when it runs out.
- Author: Matt
- Tags: Newsletter

Some days you don't feel like it.

The alarm goes off and the thought of another day doing the same thing feels too heavy. It's not burnout, and it's not a crisis. 

This is the moment that separates the people who build something from those who *almost* did. Not the dramatic moment. The quiet one, where nobody would notice if you just showed up a little less.

The motivation industry ($$$) doesn't tell you that feeling motivated is a terrible fuel source. It burns hot and runs out fast. People who build careers over decades aren't just more motivated. Those people found a way to work when the well runs dry.

That doesn't mean pushing through everything. It means knowing the difference between a bad day and a bad pattern, and having a practical toolkit for working with both. 

One tool is super simple, and I believe it works for a reason.

Read : [**Showing Up When It's Hard**](https://www.mattrutherford.co.uk/showing-up-when-its-hard/)

### Stuff I'm Reading

- [Get paid more](https://professional.dce.harvard.edu/blog/how-to-successfully-negotiate-a-salary-increase/?ref=mattrutherford.co.uk). How to successfully negotiate a salary increase, excellent structured advice for a tough conversation.
- [The Clarity Curve](https://www.sahilbloom.com/newsletter/the-clarity-curve-a-mental-model-for-life?ref=mattrutherford.co.uk). A smart mental model for life.
- [Home Alone](https://www.science.org/doi/10.1126/science.aec7671?ref=mattrutherford.co.uk#05296f92-612d-4282-b110-adf1c7c41349). Scientific research into the mental health impact of remote working.
- [Get Smarter](https://bakadesuyo.com/2026/03/smarter-thinking/?ref=mattrutherford.co.uk). Four secret ways to improve your thinking.
- [How to introduce people](https://www.linkedin.com/posts/hikabir%5Fhow-to-introduce-peoplewithout-wasting-ugcPost-7238727129012609024-BzD3/?utm%5Fsource=share&utm%5Fmedium=member%5Fdesktop&rcm=ACoAAAAJ-QMBi9Jeeen6U1P3odIkBh8Jo%5F9nleY). The art of making an introduction without wasting anyones time.
- [The Cost of Not Knowing](https://www.thecostof.fyi/?ref=mattrutherford.co.uk). Find out how much some of your habits cost you. You might be shocked at how the morning social media scroll adds up.

**Finally**. [Eyeball](https://eyeball.rory.codes/?ref=mattrutherford.co.uk). If you are good at judging distances, this one is for you. So simple and yet so addictive!

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### Below the Fold

💡

[Updates from the last seven days](https://www.mattrutherford.co.uk/weeknote/) \+ [This Week I Learned](https://www.mattrutherford.co.uk/twil/) about tube beavers!

✍️

****Journal Prompt:** **What's one thing you'd still be doing right now if you hadn't let a difficult period convince you to stop?* [Start Writing Now.](https://startwriting.now/?ref=mattrutherford.co.uk)

📍

****Elsewhere:** More insights and updates on my [website](https://mattrutherford.co.uk/?ref=mattrutherford.co.uk), follow me on [Instagram](https://www.instagram.com/matt.rutherford/?ref=mattrutherford.co.uk), [Threads](https://www.threads.net/@matt.rutherford?ref=mattrutherford.co.uk) and [Bluesky](https://bsky.app/profile/rutherfordmatt.bsky.social?ref=mattrutherford.co.uk) for updates. 

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